Joanne Baker

I believe everyone should have the opportunity to put themselves in a better financial position, so providing education on how to do this is a fundamental part of what I do. I’m an experienced and trusted Chartered Fellow Financial Adviser, having worked in financial services since 2002. I love being able to offer holistic advice but my passion has always been all things Retirement planning and Estate Planning and consider these to be my specialist subjects. Creating plans for the future that protect assets, reduce tax liabilities and make clear final wishes are all part of what I enjoy. I often think you don’t know what you don’t know! And if that’s the case how can you put yourself in a better financial position. Educating people is really key and I love the sense of achievement and pleasure in helping clients to plan for their future. After a long career at Nationwide, I took the opportunity to make a change and in 2021, alongside Caroline Allen we launched Yorkshire Financial Planning Ltd. The decision to set up our own practice was an easy one as for a long time we have shared a vision about how financial advice should be focused on client relationships and being there for every life event – be it big or small. We chose to become a proud ‘Partner Practice’ of the prestigious St. James’s Place Wealth Management plc to take advantage of their distinct investment approach and their wealth of knowledge. This enables us to provide the most suitable advice and solutions through holistic bespoke advice to our clients. We are an all-female team of financial advisors giving advice you can trust. We pride ourselves on putting you first, keeping things simple and being straight talkers. Choosing the right person to give you advice can be a big decision. At Yorkshire Financial Planning, we are proud to be clear about our philosophy. Whoever you are, whatever you do, this is what you can expect from us: • We'll help protect and grow your wealth by creating you a bespoke master plan • We'll put you and your goals first, empowering you to make the right decisions at the right time • We'll be by your side, and on your side, every step of the way So if that’s what you’re after we’d love to hear from you. Your home or other property may be repossessed if you do not keep up repayments on your mortgage. The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. The levels and bases of taxation and reliefs from taxation can change at any time. The value of any tax relief depends on individual circumstances. Auto-Enrolment products are not regulated by the Financial Conduct Authority. This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. Your home or other property may be repossessed if you do not keep up repayments on your mortgage. The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. The levels and bases of taxation and reliefs from taxation can change at any time. The value of any tax relief depends on individual circumstances. Auto-Enrolment products are not regulated by the Financial Conduct Authority. This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. SJP Approved 07/01/2025