Ed Price

Ed Price

Severn Financial Ltd

Minimum savings/pensions: Any amount

Minimum mortgage: Any amount

0330 038 8942
Based in Swansea
View location

Verified since: October, 2024

4.9 out of 5

39 reviews


Checks carried out by VouchedFor

  • FCA Regulated

    Last checked: 21 March 2025

  • 1

    Recent Client Reviews

    Verified reviews: 100%

  • Restricted Financial Adviser

    Last checked: 17 October 2024

  • 2

    Qualifications Uploaded

    2 qualification certificates available to view

  • Transparent Fees

    Ed has provided information on their typical fees

  • 7

    Positive First Impressions

    71% of users who are not yet clients had a positive first experience with Ed

Checks carried out by VouchedFor

  • FCA Regulated

    Last checked: 21 March 2025

  • 1

    Recent Client Reviews

    Verified reviews: 100%

  • Restricted Financial Adviser

    Last checked: 17 October 2024

  • 2

    Qualifications Uploaded

    2 qualification certificates available to view

  • Transparent Fees

    Ed has provided information on their typical fees

  • 7

    Positive First Impressions

    71% of users who are not yet clients had a positive first experience with Ed

Ed is a highly experienced professional in the financial services sector, with over a decade of diverse expertise. As a specialist in retirement planning, he is passionate about helping clients secure their futures with tailored strategies that align with their long-term goals. Ed has previously excelled as an adviser support manager and paraplanner, consistently delivering positive outcomes for client before moving into an advisory role. His qualifications in Financial Planning (DipFA) and Mortgage Advice (CeMAP) enable him to provide comprehensive advice across various financial needs. After spending much of his career in Cardiff, where he also attended university, Ed recently relocated back to Swansea to be closer to his roots and to raise his three young children near the beautiful beaches of Swansea and the Gower Peninsula. Outside of work, he enjoys exploring the outdoors with his family and has transitioned his competitive spirit from semi-professional rugby to the challenges and rewards of golf.

Offers available through VouchedFor

Contact Ed through VouchedFor and your initial 30 minute meeting or phone call will be free of charge. You can use this to discuss your situation and find out whether you feel they are a good match for you.

£430,000 Consumer Protection

Your money is protected against bad advice by the Financial Ombudsman Service up to a maximum limit of £430k and by the Financial Services Compensation Scheme (FSCS) if the company goes out of business (in which case, limits may vary - see the FSCS website for more details).

About Ed's clients

Based on responses provided by clients who have reviewed this adviser

Clients' level of financial expertise

LowAverageHighVery high

Household income

£0-30K£30-50K£50-100k£100-200K£200K+

Mortgage value

£0-100K£100-250K£250-500K£500-750K£750K+

Savings

£0-50K£50-100K£100-300K£300-500K£500K+

Clients' level of financial expertise

LowAverageHighVery high

This adviser has some reviews that were left while they were employed at a different firm to the one they are at now.

Reviews of Ed

Are you a client of Ed? Write your own review
Repeat review

by a verified client in Swansea

9 months ago

This review was gathered whilst the adviser was at a different firm.

Overall

Advice

Service

Value

This review is a follow-up review from a client who left a review previously.

How has Ed Price helped you since your last review?

Ed has always been on hand to offer honest, up-to-date and impartial advice, always with my best interests in mind. I hope to sell my home in the next 12-months and will be using Ed again to help me navigate the process.

First impression

by a VouchedFor user

10 months ago

This review was gathered whilst the adviser was at a different firm.

Overall

Please provide a brief comment about your experience with Ed

I have no idea of the quality of his advice as he never bothered to contact me.

Ed:

Hello David, I can only apologise for my lack of response on this occasion . I have completely missed this enquiry come into my inbox. I hope you were able to find the right advice. If not, please feel free to contact me on ed@srwealth.com and I will be more than happy to pick this up with you. Regards Ed Price
Review

by a verified client in Swansea

a year ago

This review was gathered whilst the adviser was at a different firm.

Overall

Advice

Service

Value

What were the circumstances that caused you to initially look for an adviser?

I had 2 paid up pensions that I hadn’t ever really considered but approaching retirement wanted to reduce my hours and maintain income via pensions

How has Ed Price helped you?

Consolidated pensions and drawdown a small tax fee income

Have you seen the outcome you were hoping for?

Yes

What could they have done better?

Nothing

Review

by a verified client in Swansea

a year ago

This review was gathered whilst the adviser was at a different firm.

Overall

Service

Advice

Value

What were the circumstances that caused you to initially look for an adviser?

Our fixed rate was coming to and end and we had plans to move homes within next 6 months

How has Ed Price helped you?

Helped us understand different types of mortgages do we decided to go on a tracker as rates were so high and later switch to fix once we moved homes . also allowed us time to discuss investments for children

Have you seen the outcome you were hoping for?

Yes

What could they have done better?

Nothing

Review

by a verified client in Cardiff

a year ago

This review was gathered whilst the adviser was at a different firm.

Overall

Advice

Service

Value

What were the circumstances that caused you to initially look for an adviser?

Self employed and need an SIPP and Mortgage

How has Ed Price helped you?

He is managing my mortgage and pension. He takes the hassle from me doing it

Have you seen the outcome you were hoping for?

Yes, he has produced outstanding results year on year

What could they have done better?

N/A

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